Updated: 7/13/2026 (Based in Oakland, CA)
Current Work
- Gold Bar Spirits Company – a producer of award-winning American whiskey and gin, with a tasting room on Treasure Island, California.
- With them since: November 2023
I serve as Marketing Manager at Gold Bar Spirits, leading experiential marketing initiatives and supporting brand growth across events, partnerships, digital channels, and customer experiences.
Over the past year, my role has expanded considerably.
My work spans:
- Leading major brand activations at concerts, festivals, sporting events, trade events, retail locations, and large-scale public experiences
- Managing experiential marketing programs from concept through execution, including event strategy, partnerships, staffing, logistics, guest engagement, and on-site leadership
- Building and overseeing Gold Bar’s regional Brand Ambassador Program, supporting recruitment, training, scheduling, field activations, and expansion across California and Nevada
- Supporting digital marketing and brand growth through SEO, content strategy, paid advertising, email marketing, website initiatives, and collaboration with agency partners
- Developing and expanding Gold Bar’s Cocktail Class program, combining education, storytelling, hospitality, and hands-on participation to create memorable branded experiences
- Working across marketing, sales, hospitality, and operations to solve problems, strengthen customer experiences, and bring ambitious brand initiatives to life
For a deeper look at my work with Gold Bar, check out:
(Year 1 Case Study) & (Cocktail Class Case Study)
Availablity
I currently serve as Marketing Manager at Gold Bar Spirits, where I lead experiential marketing initiatives and contribute across brand activations, event programs, partnerships, digital marketing, and customer experience.
After an exceptionally productive year of growth and expanded responsibility, I’m ready to explore the next chapter of my marketing career.
I’m particularly interested in opportunities involving:
- Experiential Marketing
- Brand Marketing & Assistant Brand Management
- Field Marketing & Brand Activations
- Customer Experience & Experience Design
- Event, Partnership & Marketing Program Management
My background combines strategic marketing experience with hands-on execution, customer insight, storytelling, hospitality, and cross-functional leadership.
I’m especially interested in continuing to grow within the beverage industry, while remaining open to other marketing opportunities where my experience can create meaningful value.
Interested in having me on your team?
What I’m Building
Updating and Expanding My Portfolio 💻
Over the past year, my role at Gold Bar Spirits grew rapidly, giving me the opportunity to lead major brand activations, expand experiential marketing programs, build new partnerships, support regional field marketing, and take on a much broader range of marketing responsibilities.
While I continued documenting that work privately, the pace of the role left little time to keep the public side of this website up to date.
Now, I’m returning to the site with a much larger body of work, and a much clearer story to tell.
Over the coming months, I’ll be updating my portfolio with new case studies, event footage, campaign highlights, measurable results, and lessons from one of the most productive and transformative years of my career.
Returning to the Beverage Blog 🍹
In 2025, I launched my Beverage Blog to explore experiential beverage marketing, immersive events, consumer trends, customer experience, and the creative strategies brands use to become memorable.
I published my first four articles before the rapid growth of my responsibilities at Gold Bar required most of my attention. After another year working directly inside the beverage industry, I’m excited to return to the project with significantly more experience, stronger industry perspective, and a growing list of new topics to explore.
Several new articles are already in development, with future pieces planned around experiential marketing, brand activations, hospitality, customer engagement, beverage trends, and experience design.
My long-term goal is to build the blog into a growing resource for beverage professionals, marketers, event creators, and anyone interested in how memorable experiences can strengthen brands and deepen customer relationships.
