What I Do
I help beverage brands grow.
Whether you’re looking to increase DTC bottle sales, boost tasting room revenue, or drive more placements in bars and retail, I bring a strong combination to the table:
Digital marketing strategy and frontline brand activation experience.
I’ve managed SEO, influencer campaigns, and product launches that generated thousands of new visitors and customers.
And I’ve also led mixology classes, hosted events for Total Wine execs, and turned first-time samplers into loyal fans.
Why It Works
Most marketers haven’t worked behind the bar, I have.
I’ve served drinks behind the bar at 150+ events, taught cocktail classes to city leaders and celebrities, and led brand activations that broke world records. I know what makes people stop, sip, and say “wow.”
That experience helps me craft smarter, more impactful beverage marketing that speaks to what people actually respond to.
What Drives Me
I want to help build a world with more freedom, fun, and fulfillment.
Beverage experiences have a unique power to create joy and connection, and I’m all in on helping brands tap into that potential.
How I Got Here
I spent years in digital marketing. Doing SEO, writing content, and helping launch products. I helped startups grow from the ground up.
Alongside that work, I bartended hundreds of events. It was where I learned how in-person storytelling turns strangers into fans and fans into buyers.
Joining Gold Bar Distillery connected those worlds. Inside an international spirits brand, I led guest experiences, collaborated with the marketing team, and saw firsthand how great beverage stories are built, from bar counter to boardroom.
That’s when it clicked: I never had to choose between digital and on-premise. I could fuse them.
Marketing would be my craft. Beverages would be my industry. Since then, I’ve focused every project on one goal. Building beverage brands through experiences people remember and share.
Real Results
🍸 Cocktail Class That Transformed a Tasting Room
At Gold Bar Distillery, I helped create and lead a high-impact cocktail and whiskey tasting experience that redefined guest engagement:
- Thousands in added weekly revenue from tickets and bottle sales
- 100+ consecutive five-star reviews
- Featured in Forbes
- Served VIPs including Total Wine execs, city council members, and celebrities
🌍 650% ROI Influencer Campaign for Global Product Launch
At SafetyWing, I led the influencer arm of a global launch campaign for a new health insurance product:
- Delivered 650% ROI based on attributed annual recurring revenue
- Led planning, recruitment, creative support, and execution
- Managed partnerships with 22 top-tier travel influencers
🥂 12,000 Monthly Visitors & 908% ROI for Wedding Brand
I helped Steps to Love, a Bay Area wedding dance company, grow from zero to 12,000 monthly organic website visitors with SEO, generating 20+ new clients and 908% ROI.
More Highlights
🥇 Helped break the world record for most people stirring cocktails at once (881 people on 5/17/2025!)
📚 Co-led Kickstarter + Amazon launch for bestselling book Remote for Life, raising $7,000 in preorders
🍾 150+ beverage events and brand activations, from intimate tastings to massive concerts
Testimonials
Client / Employer Testimonials
Beverage Customer Testimonials
Beverage Thought Leadership
I study the beverage industry, write about it, and help shape how brands think.
My beverage blog covers topics like:
- The rise of experiential beverage events & why they matter more than ever
- What makes a tasting experience immersive, memorable, and shareable
- How cocktail classes can drive tens of thousands in weekly sales
- Why pop-up bars are exploding in popularity in 2025
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Let’s Work Together
I’m currently serving as Marketing Lead at Gold Bar Spirits, where I oversee brand activations, event marketing, and digital campaigns that grow awareness and drive sales.
While my primary focus is Gold Bar, I’m also open to:
- Speaking, panels, and thought leadership in the beverage industry
- Select consulting collaborations in experiential beverage marketing
- Long-run opportunities to step into an Assistant Brand Manager role and continue growing at the intersection of brand strategy and experience
A Little More About Me
🔥 LED & Fire Performer
With a martial arts background, I create LED and fire dance shows that add dramatic flair to events. Including high-energy after-hours sets at tastings and brand activations.
🎙️ Voice for Storytelling & Stage
Smooth, expressive, and versatile, I’ve been told I have a voice for radio. I love using it to host classes, narrate experiences, and hype up a crowd. Someday, I’d love to voice a beverage ad or animated character.
🍸 52 Weeks of Mixology
During lockdown, I challenged myself to craft and post a new cocktail every week. It sharpened my mixology skills and taught me how people engage with drinks through digital content.
See My Work In Action
Curious how this all plays out in the real world?
Check out the case studies to see the results behind the stories, from cocktail classes that made headlines to influencer campaigns that drove global product launches.